Team

Muhammad Usman

CEO & Owner

Usman’s marketing journey began at 17, working as a Marketing Executive for Shell in Saudi Arabia. Over the next 13 years, he held diverse roles across Marketing, Data Science, Digital Transformation, and eCommerce — culminating in his position as Head of Marketing for Shell MarketHub, a platform generating over $23 billion USD annually across 170+ markets.

Having worked as the client, the advisor, the producer, the designer, and the strategist, Usman discovered that commercial success consistently comes down to four principles:

Customer-back approach: Start with the customer, always.

Data-driven decision making: Let the facts lead the way.

Transparent communication: No smoke, no mirrors.

People development: Invest in people to grow businesses.

He founded The Design Brewery to combine these principles into a clear, results-focused offering for clients who want marketing that works in the real world.

The “Brewery” part? That’s inspired by his lifelong passion for crafting the perfect cup of coffee — a blend of art, science, and patience. Just like great marketing.