My marketing journey started when I was 17, working as a Marketing Executive for Shell in Saudi Arabia. Over the next 13 years, I worked across Marketing, Data Science, Digital Transformation, and eCommerce, eventually becoming Head of Marketing for Shell MarketHub — a platform generating over $23 billion annually across more than 170 markets.

Over the years, I’ve seen the business from every angle: as the client, the advisor, the producer, the designer, and the strategist. And through all of that, I found that real commercial success almost always comes back to four things.

First, start with the customer. Always.
Second, let data guide decisions.
Third, communicate clearly and honestly — no smoke, no mirrors.
And fourth, invest in people, because strong businesses are built by strong teams.

I founded The Design Brewery to bring those principles together into one clear, results-focused offering for clients who want marketing that works in the real world.
And the “Brewery” part? That comes from my lifelong obsession with crafting the perfect cup of coffee — a mix of art, science, and patience. In many ways, I see great marketing the same way.